In its decades-long analysis of midmarket IT trends, Techaisle has observed a shift in how businesses connect technology and productivity, and in the objectives that are attainable through the marriage of IT and organizational goals.
In the past, the primary at which technology and productivity met was the individual employee: new systems focused on staff enablement. For the most part, midmarket organizations used off the shelf components – desktop PCs, servers and networking – to enhance individual productivity, and then built on these basic platforms to digitalize and accelerate individual business processes.
Moving forward, midmarket firms are shifting their priority from individuals to a much wider set of processes, and to the business as a whole. Increasingly, effort is focused on group rather than individual productivity; IT departments are moving ‘up the stack’ manage connections between groups, applications and data sources, rather than simply managing and securing network infrastructure. Digital business is permeating all functions, rather than being confined to targeted workloads, and efficiencies are sought across systems, not simply within them.
This ‘new world’ of midmarket productivity requires new logical and physical assets, and new IT management skills. IT requires vision and commitment throughout the organization, from the C-suite, from the IT department and from staff across different operating groups. Taking a proactive stance demands that midmarket IT and business management develop the perspective necessary to create a strategy that will support all stages of digital transformation – but the payoff is improved productivity at each stage of the process, and a framework that builds predictably to longer-term viability and success.